Personal excellence is perhaps the most important of all invisible and intangible assets that you can acquire. Achieving personal excellence in your business or industry requires lifelong dedication. But once you get into the top 10 percent of your field, you will be one of the highest paid people in the country. You will enjoy the respect and esteem of the people around you. You will be able to live your life the way you want to live it. You will enjoy high levels of self-esteem, self-respect, and personal pride.

Build Your Intellectual Assets
Each person has or can acquire three forms of intellectual capital. These require an investment of study and hard work, but they pay off in higher income for the rest of your life. The first type of intellectual capital you can acquire consists of your core knowledge, skills, and abilities. These are the result of education, experience, and training. They determine how well you do your job and the value of your contribution to your business.

Build Your Internal Knowledge
The second form of intellectual capital that you posses is your knowledge of how your business operates internally, in comparison to that of your competitors or any other business. Each business develops a series or systems, procedures, methods, techniques, and strategies to market, sell, produce, deliver products and services, and satisfy customers. Each business has internal systems for accounting, administration, and financial controls. These systems take many years to develop and considerable time for a new person to learn. A person who knows and understands these systems intimately has a form of intellectual capital that is difficult for the company to replace.

Build Your Ability to Get Results
The third form of intellectual capital that you possess, and that is perhaps the key determinant of your earning ability, is your knowledge and understanding of how you can get financial results in a competitive market. This includes your knowledge of your products and services and how to sell them. It includes your knowledge of customers and suppliers and how to deal with them. It embraces your familiarity with bankers, lawyers, accountants, and government officials and how to interact with them effectively. This form of intellectual capital may take years to build, and it is extremely valuable to your organization. You first responsibility to yourself is to develop your earning ability to a high level. You do this by continually increasing your intellectual capital, by upgrading your ability to do your job, by becoming a valuable part of your organization, and by getting more and better financial results for your organization.

Action Exercise
Take time to get to know every component of your business. Get to know your customers and learn everything there is to know about your products and services.

by:Brian Tracy

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Here are some simple ways to set goals so that we achieve them! After all, what good is a goal if it isn’t something you achieve? Follow these simple steps to make sure that you see change in your life this year.

Narrow your focus. That’s right, start small. Pick two or three areas, tops, that you want to work on. Too many people say to themselves, “I want to do this, and this, and this, and this...” and they end up doing nothing! Most of what you do throughout your day can be done without a lot of mental or emotional exertion, but change isn’t one of them. So focus on a couple. This way you can win some victories in those areas. Here are some areas to think about: Physical, Intellectual, Emotional, Spiritual, Financial and Relational. What areas need some work? Now, what one thing should be the first item on the change list? The others will come later, but for now, you should focus on two or three.

Keep the long term in mind, but set your sights on achieving your goals in the short term. Do you want to lose 75 pounds? Good. Long term you will. But for now, think short term. Don’t think about losing 75 pound by summer; think about losing 5 pounds by next month. This does two things. First, it makes it urgent. Instead of blowing it and saying, “Oh well, I still have 17 months to lose the 75 pounds” (because eventually that becomes 2 months to lose 75 pounds) your goal is only a few weeks out. This is better in terms of reaching your goal. Secondly, as you reach these shorter-term goals, it gives you regular victories instead of regular progress. Progress feels good, but achieving a goal is awesome!

Reward yourself when you achieve the goal. When you lose the 5 pounds, go get yourself a grande whole-milk mocha. But just one! Then get back to your goal for the next month, and the next. This puts a little fun back into the process of self-control and self-discipline. You will look forward to the reward, and when the going gets tough, you will say, “two more weeks, two more pounds, then...”

That’s it. I truly believe that it can be that simple for you.

This adds some ideas to the above article.
1. Don’t bite off more than you can chew. Instead of saying, “I am going to quit my three-pack a day habit cold turkey,” say “I am going to drop to a pack and a half a day.” You can always make new resolutions when you have achieved the first ones. Give yourself small victories a little at a time.

2. Be specific in your timeline. Don’t just say, “I am going to lose 20 pounds.” Say, “I am going to lose 20 pounds by April 1st.” This way, when you’re tempted in the ice cream aisle, you can say, “Nope, only 10 more pounds to go in a month and a half, and I am not going to blow it.”

3. Post your goals where you will see them every day. This will keep it at the forefront of your mind. Instead of forgetting that you are trying to lose weight and ordering a big, thick porterhouse, you will have been reminded earlier that day that you need to go with something a little more on the lighter side. It will help your will beat your desire.

4. Find an encouraging person, who you respect, to keep you accountable. This person should ask you, at an interval established by the both of you, how it is going. They must be the encouraging type, though. If you are blowing it, they can say, “Well, that’s okay, get back to it tomorrow.” If you are doing well, they can say, “Awesome job. I’ll talk to you next week.” You will look forward to their weekly encouragement.

5. Find a partner. That’s right, someone who is trying to accomplish the same thing (or something different if need be). Just make sure that they really want to change, or they will end up just bellyaching about how hard it is and you will both fall into the abyss.

6. Write down a list of all of the benefits that will come if you accomplish this. If it is losing weight, it might be something like this: Feel better, better self-esteem, longer life, clothes are more comfortable, no more time spent sewing on popped buttons, wife says you look 22 again, etc. If it is quitting smoking, it may look like this: Better breath, no more brown fingers, no more wrinkles on my face, no more red eyes, no more smelly clothes, longer life, wife doesn't make me spend two hours a day on the back porch, etc. This will help you see what you will get from accomplishing your goal.

7. Plan a reward if you accomplish your goal. It can be anything from small to large. If you drop the 20 pounds, go out for dinner and dessert. Then get back to losing the next 20. If it is quitting smoking, go on a mini-vacation. Whatever you do, reward yourself. Or let a spouse or a friend pick the reward. Then splurge and enjoy!

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Your success in life is determined, to a large extent by your ability to think, plan, decide, and take action. The stronger your skills are in each of these areas, the faster you will achieve your goals and the happier you will be with your life and career. Personal strategic planning is the tool that takes you from wherever you are to wherever you want to go.

Difference between Train and Plane
The difference between people who use strategic planning to organize and direct their lives and those who do not is like the difference between taking a train and taking a plane. Both will get you from point A to point B, but the plane—personal strategic planning—will get you there much faster and without frequent stops.

Systematic Way of Thinking
Skill in personal strategic planning is not something you are born with, like eye color or perfect pitch. It is a systematic way of thinking and acting and is, therefore, something you can learn, like riding a bike or changing a tire. With practice, you can master the many different elements that make up this key skill, and you will get into the rhythm of thinking and acting strategically for the rest of your life. When you do acquire rhythm, you will realize extraordinary results. Your life and career will take off, and the sky is truly the limit.

Save Time and Money
Why is strategic planning and thinking so helpful? The answer is simple: it saves you an enormous amount of time and money. When you review and analyze key strategic questions of concepts of your career or business, you find yourself focusing on the critical tasks necessary to achieve your goals. At the same time, you stop doing those things that keep you from achieving success. You do more of the right things and fewer things that get and keep you off track. You set performance goals for people and projects. You become skilled at measuring and tracking results. You move into the express lane in both work and life.

Design Your Life and Career
Your goals in personal strategic planning are similar. The key difference is that rather than improving your return on equity, your planning efforts will allow you to realize a greater return on energy. You might say that personal strategic planning will increase your return on life. A business measures its equity in terms of financial capital. On the other hand, you measure your personal equity in terms of your own human capital. Your personal equity consists of the physical, emotional, and mental energies you are able to invest in your career. Set a goal of achieving the very highest return possible on the investment of your energies.

Critical Question
Ask yourself this critical question: What is it that I do especially well? Examine the areas where you excel or are clearly superior to others in your field. You need to know what you can claim as your personal competitive advantage. This is the lifeblood of personal strategic planning. Your success is tied directly to how excellent you become at the most important part of your work.

Action Exercise
Clarify your career or business vision. What could your ideal career or business look like? What could you be doing most of the time? How much would you be earning? What kind of people would you be working with? What level of responsibility would you have? What kind of industry would you be in?

by : Brian Tracy

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